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By Anderson Phillips

 When talking about design across-the-board, it’s harder to define what is the best based on a singular standard, as compared to deciding which is more aesthetically pleasing than the other. After all, like most human creations, there may be no exact definition or standard to define or embody perfect design at any cost, especially given the subjective perspective by which each individual may look upon any object.

However, there is such a thing coined by many as optimal web design. Optimal, by virtue of its definition alone, already means the most favorable or desired form of any particular subject. This then translates to what is optimal web design-which is web design that best suits the tastes of the greater majority, while at the same time working within the feasibility constraints of any undertaking.

What then makes web design optimal? Web design is optimal when it seeks to provide maximum utility to users while providing business or operational viability. In this way, the designer is able to best provide for the demand of both the end consumers as well as the people who plan and conceptualize for the purpose of deriving profit.

Putting the end users in mind is another means in order to emphasize what’s in every web designer’s mind-friendlier usability for each and every user. This means taking into consideration the fact that people visit websites in order to find particular content; therefore, it is imperative that the content must always take the precedence over any other accents and extraneous designs or artwork.

The more effective web designers are not afraid to make use of white backgrounds, or generally very clean lines in their website. By limiting the use of unrelated pictures that may even cause loading the page to take longer, and adding in very integral elements like the title and an outline of the contents of the page, it brings attention back to the content over anything else.

Pictures, unless completely necessary, should be used sparingly. When it would take longer than usual to load due to the size or the volume of pictures, it is recommended to forewarn users so that they may opt out of viewing pictures and instead proceed to seeking content they need. Moreover, advertisements and their placements, when possible, must be planned so that while they will serve their purpose, they will also in no way cause distraction or distaste to the visitors of the website.

Moreover, navigation is made consistent and simple in order to make accessing content as simple and as easy as possible. After all, who’s to say if everyone who surfs the Internet have the same capacities to grasp and decipher navigational tactics and the like.

Integrate into the design a means through which each and every visitor may have access to basic information about the website and its proponents (usually in the ‘About’ page), as well as a means of access to the privacy statement of the company. After all, the latter has played a big role in building-or inversely destroying-many relationships on the Internet.

An additional means in order to have an optimal web design is by using rudimentary conventions in web design-like making clear buttons, describing links accurately, and displaying links in the conventional blue. In this manner, the website will accommodate even the older users without the same sort of grounding with the use of the computer, and will make sure that users have the least amount of trouble in just trying to access a design.

However, there are also particular selling points that will assure marketability and will reflect business viability to its necessary degree. First and foremost, aesthetic design and code design are very much limited by the resources made available by the company. It is also important that the website has the capacity to meld in with the strategies undertaken by the company.

The first consideration in the optimal business viability of a website are the limitations experienced and set in order to create it. This includes the limitations on space, the domain address, as well as the terms and conditions that a company would have to sign in order to enlist services.

Moreover, optimal web design when it comes to business applications when the website is able to integrate itself to all the collective efforts, like marketing strategies and the like, of any company hoping to gain an edge through the Internet. This means that in the end, while aesthetics play an important role, creating an optimal web design is still one that best accommodates without alienation its users, sponsors, and web design planners.

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Comparing Android and iPhone

By Roberto Garabell

 Creating applications for Android and iPhone can be very different development experiences. Especially considering the fact that these development tools feature very different programming languages, platforms, and development resources it should come as no surprise that developers maintain a preference for one or the other. In addition, iPhone applications are somewhat based in the traditions of application development but they also tend to require different tools and knowledge than the standard applications that generally are developed using Adobe technologies and run via Adobe Flash. While iPhone applications are certainly the more famous of the two, there are distinct challenges faced by developers if they want to focus their efforts on iPhone applications: namely the fact that iPhone applications are exclusive to iPhone, while Flash based applications are much more universal. Nevertheless, there are benefits to both systems and this article will attempt to present an unbiased view of the pros and cons.

Programming Language and Platform

Without getting to technical, there are some distinct differences between the programming languages for Android and iPhone. Android relies on Java language which is not only a very popular programming language, but one that supports the vast majority of applications. iPhone programming language is Objective-C. This language can be a little trickier to wrap your head around. First of all, because Java is more widespread, more developers are familiar with it. But other than that, there are some mild issues with Objective-C. Some developers have described the syntax of Objective-C as cumbersome at best, and feel it is representative of a somewhat archaic programming language.

Java is the language of choice for web development and as such is easier to adapt to for mobile web development. Learning a new language specifically for mobile is a bit of a pain as a lot of time and effort went into learning existing skill sets. Expecting developers to learn new skills to develop applications for mobile web is not only time consuming and arduous but also something of a waste of money (especially when you’re paying somebody to learn those skills).

In addition, developing with the Objective-C programming language can be awkward as you’ll often find yourself switching between files which requires each file to recreate its sense of context. Ok, so this doesn’t make a lot of sense for a novice, but the take home message is that the development process using Objective-C is much less straightforward and therefore inherently more time consuming. Objective-C features some powerful pointers but they can also be time consuming. Java has some issues here as well, especially when it comes to maintaining an organized or focused work flow. Nevertheless, Android wins the slight edge with regards to programming language mostly because of universality and the likelihood your developers are already familiar with Java.

The iPhone platform does simplify some processes, for example the MVC design pattern is built into the platform. Component design becomes streamlined and a lot of the code that developers usually need to write is already done for them. However, Android also does well in this area despite the fact that iPhone and Android concepts are clearly divergent. Still, while the Android design might relate to a richer user experience, the platform can create complexity for the developer.

Development Resources

The development resources available through Apple are quite impressive really. Anybody having difficulty in the development process will find a number of tutorials with videos making the concepts much easier to understand. These tutorials can be exhaustive making it more difficult for the most experienced developers find the detailed information they want so Apple backs up their tutorials with a variety of sample applications with code so that developers can easily identify solutions to problems. Similarly, Android developers can easily access a wide range of resources. Guides for Android are installed so they are available offline, making it a breeze to work while in transit. And generally speaking, Android resources are highly organized. It is easy to find the exact kind of information you need without the need to sift through hours of inappropriate video or article after article of useless information.

App Store

Selling iPhone applications is made easy with the App Store. Many developers can quickly bring their content to the App Store provided the applications are accepted by Apple. While the setup for the App Store is straightforward and gives you access to a global market, there is more than a little frustration associated with getting your application into the store in the first place. Apple has decided that each application must be approved before it is available in the store. Moreover, when applications are rejected, developers are given little feedback with regards to why they are rejected. Also, Apple doesn’t send developers any money unless the payout is greater than $250 for every application. In the Google market, the minimum payout is $1 and both companies take about 30% of your profit. Unfortunately with the Google market you have access to a limited number of countries. Still, the process of getting your application into the store is a bit easier as there isn’t an Apple-like approval process.

Conclusions

The developer tools and programming language associated with Android are comparatively superior to those of Apple. The process for developing Android applications seems more technologically advanced and tends to require less time. On the other hand, with iPhone applications you have access to a truly global market and therefore have a greater opportunity to make a profit. Each developer therefore must weight the pros and cons of iPhone and Android and decide which tool is better for them.

Moonrise Productions is a full services web design company offering complete design services, social networking website development, ecommerce development and more. With New York, San Diego, San Francisco and a Los Angeles presence no matter where you are, we’ve got people to serve you.

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