Internet Marketing-Long Term vs Short Term (seo companies)

February 6th, 2010 admin Posted in internet |

By Bill Robinson

Hi my name is Bill Robinson. I have been a webmaster and an Internet Marketer

for over 10 years. I have had many successes and many failures also. Not

everything works in life but you have to weigh out the advantages and

disadvantages of each new endeavor and then move forward.

So you joined a Network Marketing company and you are excited and ready to go.

But go where?

To the top of course. You are ready to sell thousands of dollars of the best

product on the planet and sign up hundreds and hundreds of distributors that are

all going to do the same as you.

It certainly is a nice dream but the reality is that most people that join a

Network Marketing company fail! But that is yet another subject. I am going to

talk about the website that youre new MLM provided for you.

First you need to understand some of the basics about web sites and traffic to

your websites. There are basically two types of traffic that your web site will

receive. The short term traffic and the long term traffic.

What is short term traffic?

That would be any traffic that you get when you pay for a service and as soon as

that service complete its run then the traffic stops.

Some of these would be:

* Direct Mail Advertising

* Craigs List Advertising

* Classified Ads ( on or offline)

* Purchasing hits to your web site

* Pay per Click advertising

* Mailing Postcards

Each one of the above types of advertising will generate some immediate traffic

to your site and then it will dwindle down to nothing unless you purchase the

advertising again. The hopes of this type of advertising is that you will make

some sales or sign up some distributors which will allow you to purchase more

advertising to go another round. That is not necessarily a bad way to go if it

works. Hopefully you have had the foresight to send the traffic to a lead

capture page so that you can have your potential prospects receive a series of

follow up messages. If you have not done that then the short term traffic just

got shorter.

Lets face facts, your opportunity or product is not good enough to just have

your potential buyer just signup on the spot.

What happens if the unthinkable happens and your advertising dollars go out but

there is little to no return? Then you must dig a little deeper into your pocket

and shell out some more cash for another round of advertising. Enough about

short term traffic and its many downfalls.

What is Long Term traffic?

Long term traffic is generated by building a web site or blog about your product

or service that utilizes search engine optimization so that the search engines

will deem your web site as worthy enough to include in there searches. You see

most people do not use this approach because simply said they are not willing to

make a commitment to the long term. They are usually out for a quick buck and

when all of their advertising methods fail they go out and find another way to

make a quick buck and then that one fails too. I know from experience.

I previously owned a lead site where I sold leads to Network Marketers and over

the years I worked closely with many of them. They would always be moving to the

latest greatest deal and never focusing on any one of them long enough to

realize a profit. I have done the same myself. Until I realized that this is a

lot like gambling. You throw your money into the next best thing and when that

fails you look for another. What would have happened if these people would have

found something that they were passionate about and stuck with it? Ill tell you

that they would have built up long term traffic to their web site and been

recognized as an authority on their product or service and had long term traffic

to their web site.

You may be thinking but Bill I have a company provided web site and it is

beautiful and full of information. I will admit that the websites that are

provided are usually very nicely designed and also provide the signup and

ordering forms needed to sell product and sign up new distributors. That is

something that you will need

.

But we are talking about building up traffic to your web site thru the use of

search engines. You absolutely cannot do that with a corporate supplied web

site. These are cookie cutter web sites. Everyone has the same one. All the

content is exactly the same. Search Engines do not look at these web sites as

having valuable content. How could they? They are all the same. So how can one

be deemed more important than the other? They cant. Many search engines

actually penalize your web site for having identical content.

You cannot even submit these web sites for inclusion to the search engines

because you do not have a web site you actually have a set of pages that is on

the companys web site. I have checked a number of these web sites over the

years and the keywords that the company includes for the replicated sites are

either not there or they will never be searched for. And you do not have any

control over the content used in these web sites.

This leads me to a discussion about Lead Capture pages. I have asked

countless people for their web site URL and they send me to a lead capture page.

In my opinion that is not a web site. It is just what the name implies a lead

capture page. The page requires that the new potential customers fills out your

form so that you can include them in a series of follow up messages. These pages

are critical to your success but they are not a web site. They perform a

specific function and nothing else. So many people go out and they register a

domain name only to have a lead capture page there and that is all. What if you

could have both?

If you were to register a domain name say, mygreatebiz.com and then built an

actual web site on the front end of the site and then had a lead capture page

here: mygreatebiz.com/leadcapture.

You can drive your short term traffic to any page that you want so why not drive

it to a page on your domain. What difference does this make? Well that frees up

your domain to actually have a web site with valuable content so that you can

promote to the search engines.

Now you can have a web site and a lead capture page and you only registered

one domain.

If you are inclined to have more than one web site then you can link them

together and get back links to your web sites. Many people might say that this

will not work. What if I send people to my lead capture page and they just go

directly to the main site and bypass my lead capture page? So what! They are

still reading your information and you should still have forms on your main site

for them to sign up and receive more information.

Lets talk a little bit about passion.

When people do sign up for a Network Marketing opportunity they usually focus on

a single or just a few aspects of the business. You will either get excited

about signing up people or you are excited about a particular product that they

have. Rarely do you focus on everything. What does this matter? When you have a

corporate replicated web site it has everything. When you have your own web site

you can concentrate on what you are passionate about. For instance, say there is

a product that helps with back pain in your product line and this product has

helped you. You could have a blog as your web site and write articles about back

pain. You could include other articles as well as your own about back pain. You

can weave in information about how this product helped you. Search engines love

blogs and they really love blogs that add regular content. You quickly gain

momentum with new links to your site and a place where people will want to read

what you provide.

Does this happen overnight?

The true answer is, it can. BUT usually it builds up over time. But that is what

we are talking about here. Long term traffic. You see by building your traffic

this way a number of things happen;

* You setup you blog

* You start to add some articles

* You do a research about your products

* You find even more information about your product/s

* You add some more articles

* You become even more passionate as you learn and also educate others

* You start to become an expert on your product

* All the while your blog gains momentum and more links

It truly does happen this way. Can any of this happen with a corporate

replicated web site? ABSOLUTELY NOT!!!

Over time I have found that there are only a few types of people that try to

start a business on the Internet:

1. Those that have a large budget and are willing to throw a lot of money at a

new business.

2. Those that have a limited budget but ample amounts of time to apply to a new

business and actually will apply the time needed.

3. Those that are on a limited budget that have the time and just do not have

the passion or internal fortitude to apply the time consistently.

I have no idea which one you are. Unfortunately most people fall into category

3. They just do not have what it takes to make a long term commitment to

anything.

It is a shame that most people could achieve great things over time but they are

usually looking for something with instant gratification.

Lets assume that you are #2. You realize that you need to do something that

will build a long term business. Great! I would love to help you get started. A

blog is by far one of the easiest forms of a web site that you will ever find.

Wordpress is a free program that can be installed on a server and there are

almost an endless supply of themes and plugins that you can use to help you

build you online presence. I strongly suggest that if you are willing to commit

to this course of action that you make a small investment in a domain name. Yes

there are free sites that you can have a blog on BUT do not forget that you are

trying to build a name for yourself not the free site. You cannot do that unless

you have your OWN DOMAIN NAME. Not someone elses. Branding is a very important

part of the long term process and you need have your own domain name.

Bill Robinson has been an Internet Marketer for over 10 years. Find out how a blog can help make you the expert and drive more traffic to your business. http://bndreammakers.com/internet_marketing/blog_offer.html

SEO in Basic Terms

By James Farhat

How is the best method to perceive what seo services really are? If youre hearing a ton of hype regarding seo and dont grasp abundant regarding it or exactly what it’s, you wish this information in order to use it to your advantage and be an efficient presence on the Internet. Your web site is only helpful and profitable if individuals find you and several folks are looking to optimize their website as a result of optimization equals additional traffic to your web site which will translate to additional profit for your company. SEO short for search engine optimization. If you improve or optimize your web site you’ll be more simply found within the search engines. The big search engines have specific things that are taken into account once they decide who ranks in their rankings.

Search engines will often base their rankings on relevance and specific rules so if you conform to those rules within the method your web site is set up, you’ll be able to attain higher rankings. A probe engine would possibly observe multiple factors when deciding who ranks first primarily based on specific key words therefore seo sitemap once you optimize your web site for specific key words or phrases, thats how your potential customers or target audience can notice you. SEO services corporations are knowledgeable and skilled in these areas and will facilitate your get the rankings that you just want.

Selling and SEO aren’t the same thing however they are similar. Some individuals understand a very little concerning marketing or a little about the Internet and the way massive sites like Yahoo or Google work. Those firms will facilitate you do what it takes to succeed in more customers. By enlisting the help of a company like Florida SEO you’ll be more probably to reach your target audience. There are numerous ways in which to induce noticed online. PPC is an option for some. PPC stands for pay per click and involves advertising dollars that target specific key words. If you sell computers, you will select to look on the search pages for surfers who search on the word laptop. This means that you pay each time someone searches primarily based on that word, or based mostly on a budget that you simply set with the search engine company.

Although you’ll get traffic, you’re paying a hefty add for it. SEO is kinda free. SEO helps your web site get noticed by folks looking out for your targeted keywords and its a indisputable fact that this sort of search results, called organic instead of paid can be additional doubtless to get you the sorts of visitors you want on your web site which are targeted customers. Search engine optimization makes your website attractive to the search engines so that you’re going to be more likely positioned by potential customers. Another example would be targeting for your keywords and for the city you are located in.

SEO companies would like to grasp what your targeted audience is thus that they can help you. Selling laptops from a retail store in Tampa, Florida means that that you simply wont look to focus on all laptop buyers but your target of “laptops in Tampa” or “Florida laptops” is one thing your SEO company will help you get optimized on-line for. SEO will yield great results and facilitate your customers find you. There are many ways in which that an SEO services company can help you to get attention and obtain more sales. If you’re interested in a customized seo proposal simply request a seo quote.

http://seosport.com/

How To Make Your Work From Home Business Ideas Succed

By Marilena Frasineanu

You are tired of your profession so you took the decision to be your single boss and to start a home based business but you do not have any scheme about it. To be able to catch an idea for an online business can be tricky. To start an online internet business is a provocation for people who really want to get rid of their tedious jobs. In place of lots of claims, it is not easy and the success will not come overnight. It is necessary for some small amounts of funds, lot of time, commitment, and staying power. Find here some online business ideas for some sorts of businesses that can be run up online easily.

Blogs and/or Content Websites

These types of websites are in general way cases for persons with limited funds. As online business ideas these websites have the possibility to make money from marketing revenue and their content can be a part of affiliate marketing, or used in addition to it. These kinds of websites may take some time to produce and build an audience but when this is done your produce or service will start to be sold.

Affiliate Marketing

Affiliate marketing is another choice in online business ideas for those who like to get implicated in e-commerce, without the important operating costs. The understanding of “affiliate marketing” is that online merchants pay a charge to an affiliate for each sale they do for them. Also, a lot of people get involved in affiliate marketing use this kind of activity as a test to themselves to make out if they are talented to go on with an e-commerce site.

E-commerce Business

E-commerce websites are in general way one of the first things in online business ideas that people think regarding starting an internet online business. E-commerce means buying and selling goods online. These goods can be more types like physical goods, special reports and the possibilities are infinite. People interested in starting an e-commerce business must think very well before they jump into it.

Obviously there exist more other online business ideas that we can relate to but there are also rules that have to be respected. To run a home based internet business is not effortless like many of people think about. Most of them believe that it’s more than enough to throw up a web site, add a few affiliate links, post some articles and… they are in the money!

In fact the truth is not this. If you really want to make it with one of online business ideas, to be the owner of your home based internet business, no matter it is affiliate marketing or selling your own products, you will have to work more than hard in making it successful. You should make it your job to succeed; you must treat it as your job, not as your hobby.

Find bellow a few tips to help you get started in any of online business ideas you choused:

Organize yourself

- Set up folders in a specific place on your pc; then when you download something you can place it in their folder.

- Generate your own HTML home page for speedy and uncomplicated access to all your main sites

- Create folders in your email for each client and contacts and keep important correspondence while deleting what you don’t need.

In any of online business ideas you are going with, ORGANIZATION is essential if you want to succeed.

Stay focused

- Create a special work space where you are sure that no one is bothering you. Be clear in your mind that all your family and friends know that when you are in your area work you are not available to any of them.

- Establish a precise time for your work. It could be any time daily whatever time’s properly for you. Try to use the same time period every day so you get into a schedule and get used to the mindset work.

- Don’t start to work on something new until the first mission is entirely completed. As the old saying goes, “Put one foot in front of the other.”

Every one of online business ideas has to stay focused on them if you really want to succeed.

Be persistent

- Develop the ideas that they proved you they “work”. After you find something that really works for you, work hard for it and get as much out of it as possible.

- Don’t give up and learn from your failure. Every failure is a part from a learning process to your future venture.

- Test, test, and test again. A small modify can reap enormous rewards.

With these few simple steps you will stay organized, focused and consistent in your efforts and build a solid foundation on any of online business ideas you started with.

Starting any of these online business ideas can go into anyone�s way of life and with hard work, correct scheduling, commitment and tolerance these online business ideas can be the base to start on a huge success. In the end, you are the only one who will set up the success or collapse of your business!

Find here free PLR products that will help you in your internet marketing efforts. Our home business ideas will help you start your own home business.

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